I entered the world of art early—maybe too early. At six, I was already playing with Pantone chips, searching for the perfect color combinations. That curiosity led me through sculpture, space design, and ultimately graphic design, where I explored and inspired photography, illustration, typography, type design, and motion. Whether in 2D, 3D, or space, understanding these elements shaped how I approach branding today.

Branding isn’t just about aesthetics—it’s about crafting a toolkit that offers clarity, flexibility, and lasting impact, creating a holistic brand experience that connects with an audience and resonates deeply. It requires vision, strategy, and creativity.

Having worked with both small and large companies, I’ve spent the past eight years as a Senior Design Director at a global brand consultancy, collaborating with brilliant teams and clients across industries. Each project has reinforced my belief that great branding isn’t just seen—it’s felt.