Leveraging BD technology, BD developed a cloud-based platform that integrates AI to amplify both technology and human expertise throughout the healthcare process. Focused on driving meaningful outcomes for teams and health systems, the platform uses data to predict and improve future results. Its vision connects data, administration, and workflows across all BD technologies, optimizing performance and outcomes. We created the name BD Incada, inspired by the idea of an entire health system working in harmony. Derived from “in cadence,” it symbolizes how the platform synchronizes data and teams to drive efficiency and accelerate better outcomes. The identity elevated, premium, and forward-thinking, with the potential to gain deeper meaning over time. Role: Design lead and contributor / Lippincott