As one of the country’s largest financial institutions, serving over 69 million clients, 
Bank of America is part of the fabric of American life and global commerce. But even with its size and scale, it’s a challenge to stand out in one of the most highly regulated, competitive industries with ever-evolving customer expectations and little emotional engagement in the category.  To helping the Bank of America stand out from the crowd and setting a bold new standard for the industry, we created a refreshed visual identity system that taps into the heart of the brand and doubles down on what makes Bank of America distinctive—the Flagscape symbol. Role: Design Lead and contributor / Lippincott