Helped PBS evolve its brand to drive attention, engagement, and loyalty across platforms. Delivered a refreshed brand platform, architecture, visual identity, voice, and activation strategy—strengthening PBS as a beacon of thoughtful, thought-provoking media. The refreshed identity builds on PBS’s strong brand equity, refining its heritage to connect across generations. The new logo features a vibrant blue, softened geometric details, and an upward gaze for a more engaging presence. Supporting elements, like a distinct illustration style, reflect the logo’s human qualities, while circular cues and dynamic movements add warmth, sophistication, and energy. This bold, cohesive system strengthens PBS’s presence across platforms, unifying local and national communities while showcasing the depth of its programming. Role: Design Contributor / Lippincott